Every social networking site has a different feel to it. Every social networking site has a different niche. Some of them come and go, but some have established a foothold on their little place on the internet and are here to stay. MySpace, Facebook, Twitter, and LinkedIn are probably the top four social networks, and we'll look at each one, evaluating the impressions they give off when you visit them.
First there was MySpace, and to the amazement of some, it indeed still exists. Admittedly, I did not join MySpace until 2009, when it was way past it's prime and well on the decline. However, I feel I still got a pretty good feel for the site and how it works. MySpace has become largely corporate in nature. The home page is littered with ads for different MySpace pages. In line with this, MySpace is still a good destination to listen to a new band's music, whether they are signed or unsigned. A key feature of MySpace that differentiates it from other social networks is that it is just about 100% customizable. Each person's page is their own "space", complete with their own font, wallpaper, music, and color selections. This kind of customization gives MySpace a bit of a bad reputation in my opinion, since it is often difficult to navigate pages since every single one is different. MySpace has watched it's traffic steadily decline, and may not exist in the near future.
Next is Facebook. Facebook found it's success in being quite the opposite of MySpace in many ways. Though it is also very corporate in nature like MySpace is at this point, Facebook pages for both people and companies all have the same format that is familiar and easy to navigate. Facebook is always refreshing it's users with new features, such as the most recent "timeline" addition, and likely isn't going anywhere any time soon. Facebook learned from MySpace's shortcomings and has developed a superior social networking site.
Third on the list to discuss is Twitter. Twitter is my favorite social networking site. I've been using Twitter for years prior to this CIS class with a personal account, and I've been addicted. Twitter's main draw is the 140 character limit per tweet. Because of this, there is no room for unnecessary information. Updates are quick and to the point. The best part about Twitter is you can keep your timeline to only things you truly want to get updates about. On Facebook, you see old friends from high school posting photos and other updates. On Twitter, this is not the case. You choose to follow whatever companies, sports teams, musicians, celebrities, politicians, and people that you want. Twitter is kind of like a news service to me. Of course, there is no backup or citation for a tweet, so further investigation is usually needed for something important. Overall though, Twitter is an amazingly fast paced social network that is whatever you make it.
Finally we have LinkedIn. LinkedIn is pretty cool because it is the only "professional" social network that is influential enough to be useful. You can upload your resume, fill out your professional details such as education, prior and current employment, and specialties, and add people to your network. Each person you add to your network expands your potential list of contacts through connections. LinkedIn also is useful for finding employment. Many companies post job listings there. I think of LinkedIn as the professional alternative to Facebook. Like Facebook, LinkedIn uses a standard, easy to navigate interface on each user's profile. I look to use LinkedIn more and more as I get closer to searching for work after college.
So there you have it. Each social network has it's benefits and unique features, and there are so many more. Part of the fun is observing how the same person represents him/herself across multiple platforms!